Toshiba International Corporation
Enhancing User Experience: The Evolution of TIC Toshiba's Website with WEBIS CMS
In today's digital landscape, a well-structured and easily navigable website is paramount for any business aiming to connect effectively with its audience. The Toshiba International Corporation (TIC) Australia website, tic.toshiba.com.au, has undergone significant development and improvement through the strategic implementation of the WEBIS Content Management System (CMS). This initiative focused on optimizing the user journey and streamlining content management processes.A core aspect of this transformation involved the comprehensive restructuring of the website. The goal was to achieve a more intuitive and simplified navigation experience for users. By re-evaluating the website's architecture and information flow, TIC Toshiba aimed to ensure that visitors could effortlessly find the information they need, whether it pertains to products, services, or support. This user-centric approach has resulted in a cleaner, more logical layout that enhances overall usability.
To further accelerate content management and maintain the website's dynamic nature, custom-built widgets were developed. These specialized tools empower the content team to efficiently manage individual blocks and pages, significantly reducing the time and effort required for updates and modifications. The integration of these widgets into the WEBIS CMS provides a robust framework for agile content deployment, ensuring that the website remains current and responsive to the evolving needs of the business and its customers.
Toshiba International Corporation (TIC) offers a comprehensive range of products and services across various categories, catering to diverse industrial needs. Their extensive product portfolio includes Low Voltage and High Voltage Motors, a variety of Power Electronics such as Variable Speed Drives, Soft Starters, and Power Conditioning solutions, as well as sophisticated Control systems like the Unified Controller - nV Series and Distributed Control Systems. Additionally, TIC provides Batteries, Transmission Products including Power Transformers and HVDC systems, and a wide array of Industrial Products & Systems. Beyond their product offerings, TIC delivers robust Energy Solutions, encompassing Battery Energy Storage, UPS, and various power generation technologies like Thermal, Hydro, and Geothermal Power. Their service offerings are equally comprehensive, featuring Engineering & Project Consultancy, Maintenance & Support, Site Commissioning, Product Customization, and dedicated After Hours Service, demonstrating a commitment to providing complete and reliable solutions to Australian industries.